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Creating a logo is an evolutionary process. Above is an intermediate stage of logo development showing the recommended font and color, and other color options.

Client: Go Direct Flooring. Natural floor distributor. Corby, England

Brief: Design terraflooring logo and establish logo usage standards.

Results: This logo was part of an overall brand development. The logo was etched in on the glass store front at their new premises on Oxford Street, London's busiest shopping area.