portfolio of      
  Steve Mauldin  
resume about values          
 
   
   
  print design
  web design
  writing
  illustrations
  logos
  tradeshows graphics
  branding
  animation
  photography
Access logo  
access standards
 
 
  logos
terraflooring natural floors   the loft haircutters   access garden products   breaksecure home security assetlink logos and standards
 

Logo design and usage standards for print and web.

Client: Access Irrigation Ltd. Irrigation systems and products. Northampton, England

Brief: ‘Move logo along to the next stage’

Results: Subtle changes were made to the original ACCESS logo to bring it up to date while maintaining its brand equity. The product lines (e.g. irrigation and garden) were incorporated within the ACCESS logo for legibility and to strengthen brand recognition. Simple icons (water droplet and sprout) were added to provide a visual brand identifier and to ‘loosen up’ the logo; they are similar shapes, but rotated differently.