When the company name Go Direct Flooring didn't inspire the upmarket image they desired, they created terraflooring.
Client: Go Direct Flooring. Natural floor distributor. Corby, England
Brief: Establish a brand identity that reflects terraflooring as an upmarket flooring company. Design terraflooring logo and establish logo usage standards. Design unique pocket folder and other literature for upcoming tradeshow.
My involvement: Logo and folder design and artwork; customer relations.
Results: Exceeded client’s expectations. Folder accommodated a plethera of OEM literature under the new terraflooring identity. The logo was etched in on the glass store front at their new premises on Oxford Street, London's busiest shopping area. |